What is Merchandising

Merchandising considers how your customers view and interact with products in a retail setting. There are techniques to ensuring interactions are as impactful as possible. These involve organising products into groups, setting up promotional displays, thinking about how to stage the products and tracking results of merchandising efforts. Understanding merchandising techniques, how to implement them, and how they impact your business is essential to sustaining your product sales growth.

Simply knowing how to set up a product display does not guarantee sales or forms part of a successful merchandising strategy. There are merchandising practices that should employed to maximise impact and encourage customers to buy your products.

I have a solid track record in planning and merchandising retail spaces to drive sales and can advise you on product selection, placement planning and presentation methods to encourage greater browsing and in turn healthy sales.

Interested?

I am always happy to have a no-obligation chat about your merchandising needs.